
Some of the best moments of design are found in the details. One of the really great details of the Pier Shop were the custom plywood hangers we designed for them.
Yes, they could’ve used normal hangers. They could have even spent a little more money and had their logo printed onto stock hangers. But by rethinking the seemingly insignificant detail of hangers, the shopping experience is instantly elevated.
It’s in the small touches, like a logo etched into a plywood hanger, that a brand really comes to life.
Do you want to create a memorable experience for your users? Then pay attention to, and invest in, the small things.

